Ciudad de México, 2004
Taking advantage of the slow traffic on the roads in Mexico City, the advertising is pile on billboards at strategic points where they catch sight of passersby. These ads appropriate the façades of the buildings to which they attach, predominating over the architecture. This project proposes to rearrange the information by using advertising towers, concentrating the publicity in strategic points.
From the location of the area with the required characteristics, we develop the following methodology:
• Analysis of the visual art.
• Orientation of surfaces (walls) accordingly.
• Development of a dual role structure: maintenance of façades / profitable area.
In the hybrid ad-building, the billboards are the façades of the tower.